Cherish Baby Supplies

Product & Packaging Design

Objective

A new product that fits into the cautious market of new mothers.

Description

Cherish is a line of baby products ranging from diapers to baby wipes and powder. The design of the packaging is clean, minimal, friendly, and familiar. I designed the logo so that the baby could interact with it, and used equal amounts of pink and powder blue to keep it gender-neutral. The minimal design goes against the competition's standard color scheme of vibrant, saturated triads, making it stand out in a lineup. The target audience is new mothers for whom comfort and cleanliness are important.